San Miguel Beer Octoberfest 120, Year 2008… A toast to friendship!

I had a chance to attend San Miguel Beer Octoberfest 120 bloggers night, last September 24, 2008 at Taste Asia, SM Mall of Asia . Though I don’t drink, it’s nice to get along with friends who would always savor our world famous beer.

What are parties, get- together or simply plain conversations among men without San Miguel beer? Nowadays, even women settle for San Mig light during parties and “gimmicks”. San Miguel TV print and TV ads do have women partying and having beer.

During the 80’s it was only the men, the likes of Fernando Poe Jr, drinking beer with the ad concept of having friends and building camaraderie among friends. San Miguel basketball team then was winning PBA championship every now and then. Then came the SMB ad concept of “Sama Sama Ang Barkada”, which still convey to us about keeping friendship and meeting new friends.

TO ME THE SAN MIGUEL BEER OCTOBERFEST 120, YEAR 2008
MEANS A CELEBRATION OF FRIENDSHIP.

“Happiness is time spent with a friend
and looking forward to sharing time with them again.”
- Lee Wilkinson